[EDIT] French newspaper Le Monde just published a similar article on its website with Reuters, it has good details and links: check it out!
France’s worst kept secret was finally outed last night when Nicolas Sarkozy officially announced his candidacy on TF1. But we are not interested in that. We’re interested in this:
To see how Nicolas Sarkozy is finally taking the social media ride, check out the screencast below. In it, I do not delve into the recent polemic about whether or not Facebook closely cooperated with the Sarkozy campaign but not with other candidates to create his new Timeline: Frédéric Martel from L’Express broke the story here and there are more explanations here.
More :
– The official announcement on TF1:
– LCI/TF1: Presidential election: the web campaign knows no crisis.
The Internet has fully imposed itself as a tool for the electoral promotion of presidential candidates. Thus, the web campaign of the 2012 elections should see spending increase compared to previous ones.
– Ouest France: Presidential campaign: Twitter, Facebook…what role for social networks in the campaign?, interview with Arnaud Mercier, political scientist and communications professor at Lorraine University.
The fact remains that if we stick to what happened in 2007, we are led to believe that what takes place on social networks only has a potential impact if it is relayed by traditional media. (Arnaud Mercier)
Geeking the Elysée 